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Review of 2003

The Year In Review

When blackness spread throughout the city on August 14, New Yorkers faced the challenges of finding a way to get home, worrying about finding food and water, and dealing with the emotional distress of the situation.

As soon as the lights went out, the American Red Cross in Greater New York responded by setting up cooling centers, distributing blackout and heat tips and providing mental health counselors. By the end of the weekend, we had assisted some 237,000 members of our community and responded to 76 fires, many of which were caused by candles.  From our headquarters at 150 Amsterdam Avenue in Manhattan and from our chapters and service centers in the Bronx, Queens, Brooklyn, Staten Island, Harlem and Putnam, Rockland, Sullivan and Orange counties, we came to the aid of New Yorkers.

We Respond

The blackout was only one of the many disasters that we responded to this past year. Last December, we mobilized materials and volunteers to help New Yorkers when a massive transit strike was threatened. During the brutal February blizzard, dozens of Red Cross employees and volunteers kept New Yorkers informed and educated.

"The Red Cross helped put me in contact with my son Jason, whom I hadn't heard from in a month. We worked with the Red Cross to send a message to him and we heard back from him a few days later. It was so great to talk to him," said Analigia Balmaseda, mother of soldia Jason Gochez. "If it hadn't been for the Red Cross, he wouldn't have been able to call us. Everybody at the Red Cross was so helpful - they were there for us twenty-four hours a day and really helped us through the process."When the Iraqi war began in March, our Armed Forces Emergency Services (AFES) program kicked into high gear. As the primary communications link between members of the military and their families, we transmitted thousands of urgent messages such as the news of a birth of a child, a serious illness or death of a loved one. These messages are transmitted anywhere in the world, from isolated bases in Iraq to ships at sea.

When Hurricane Isabel looked like it might strike New York in September, we had supplies and trained volunteers ready to help. Earlier that month, we provided support at the city’s event commemorating the anniversary of September 11, 2001, and Mayor Bloomberg specifically cited the fine work of the American Red Cross.

During all of these responses, we fulfilled our mission and responded to more than 3,000 local emergencies within minutes - an incredible average of eight emergencies every day. We are there when our neighbors need us, 24 hours a day, 365 days a year. 

We Prepare

Each disaster we respond to serves as a powerful reminder of the need to prepare for unexpected emergencies. In our Preparing for the Unexpected  class we have taught more than 28,000 New Yorkers how to create a communication plan and build a disaster kit. We hold the class every Thursday at our headquarters and instructors also deliver special presentations to corporations, community organizations, senior citizens homes and other groups. 

During Red Cross Month in March, JetBlue Airways, the official sponsor of Red Cross Month, provided Basic Aid Training activity books to children traveling on their flights. And in celebration of Red Cross Month, Red Cross flags were flown throughout the city, the Empire State Building was aglow in red and white, and we opened the NASDAQ market on March 20.

The Red Cross in Lower Manhattan: Together We Prepare, a special event held in September, mobilized hundreds of Red Cross volunteers and employees who distributed tens of thousands of brochures and fliers to help the community be better prepared to handle any type of emergency.  We reached more than 148,000 people.

Preparing people with the skills to save a life is another way we help the community. This year, more than 96,000 people learned important techniques in CPR, First Aid, Automated External Defibrillator (AED) and lifeguard training. They learned how to help a friend who might go into shock, a colleague who might have a heart attack, or a child in a backyard pool who might be in danger of drowning.

In addition, we taught thousands of children water safety techniques through our Whales Tales program, First Aid steps through Basic Aid Training, and how to escape a fire in Fire and Burn Safety . As our partners in the community, our chapters and service centers offered health and safety classes and Preparing for the Unexpected classes to thousands of people throughout the area from Queens to Putnam County.

We Rebuild

We help keep lives together during times of crisis. At disaster scenes, we help house families and provide needed shelter, food, clothing, mental health counseling and other services in the days following their loss.

This year, we helped hundreds of New York's homeless women and their children move closer to self-sufficiency by providing them with transitional housing and an extensive program of support services in our Family Respite Center and Emergency Family Center facilities. After families relocate to permanent housing, the Red Cross provides ongoing case management, training programs and support through the Relocation Support Program. The American Red Cross in Greater New York has been empowering women and children in transitional living situations since the opening of our first two temporary housing facilities in 1985. The success of our programs prompted nearly 40 other nonprofit organizations in New York City to adopt our shelter model.

For New Yorkers with HIV/AIDS, our Transportation Services program offered safe and comfortable rides to medical appointments, support groups and other activities so that they could remain as independent as possible. All rides are provided in comfortable vans with friendly and professional drivers. The program helped thousands of people by providing 17, 833 rides this year.

Our active 1,500-member Youth Group organized yet another successful Book and Toy drive that raised funds for the gifts at a wonderful holiday party enjoyed by homeless women and children in Red Cross programs.

We prepare, respond and rebuild effectively with the assistance of our 6,000 dedicated volunteers who make up 93% of our workforce. Every day of the year, our trained volunteers help us at the scene of a fire, assist in community education and provide crucial back-up support in many departments.

Our chapters and service centers play a pivotal role in helping us provide our important services throughout Greater New York.

We hope you get to know your Red Cross by reading our 2003 online Annual Report.

 

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