The Year In Review
A Year of Progress and Momentum
SEPTEMBER
The Red Cross participated in the second
commemoration of the events of September 11, 2001. Days later,
volunteers and employees conducted a massive education and training
campaign in lower Manhattan that reached more than 150,000 people
with information on how to prepare for an emergency. The New
York Times inserted Red Cross preparedness literature into the
paper for its readers.
OCTOBER
We continued to work closely with the New York
City Fire Department. In a meeting with special Red Cross friends
and supporters, Deputy Assistant Chief Howard Hill of New York City
Fire Department talked about the important joint role of the Red
Cross and the FDNY in responding to eight fires a day.
NOVEMBER
Red Cross volunteers and employees reached tens
of thousands of people through an extensive education campaign in
midtown Manhattan. Red Cross preparedness experts appeared on Fox
TV.
JANUARY
Terry Bishcoff joined the American Red Cross in
Greater New York as Chief Executive Officer.
We responded to a huge six-alarm fire in
Brooklyn and aided hundreds of people who were suddenly without
homes. This was one of the most devastating and visible of the more
than 3,000 emergencies we responded to during the year.
MARCH IS RED CROSS MONTH
Red Cross month was noted by numerous key
events. The Red Cross delivered presentations to the Manhattan and
Bronx Chambers of Commerce as well as to the New York City Council.
In addition, we rang the bell at the closing of the New York Stock
Exchange and saw the Empire State Building lit red and white in
honor of the Red Cross.
Preparedness Survey
We released a survey of residents and the
first, we believe, of businesses that found that while many have
made some progress in preparedness since September 11, 2001, we
still have a long way to go. The good news is that while a majority
say they have not received training, most (64% of businesses and 83%
of residents) are interested in getting trained. We have a new
agreement with Columbia University’s Center for Disaster
Preparedness to work together on future surveys to assess the needs
of New Yorkers. The results of our survey were covered in
Crain’s New York Business, the New York Times, NY1-TV,
and other major media.
APRIL
We presented preparedness training to the New
York State Legislature.
MAY
The New York City Council awarded ARC/GNY our
first major grant for response and preparedness programs.
JUNE
We announced two important new partnerships
with the Food Bank for New York City and DisneyHand. The Food Bank
of New York City provided tons of needed supplies to the Red Cross,
such as water, energy bars and paper goods for use in the event of a
major emergency.
These announcements were featured on WABC-TV
and WCBS-TV as well as other outlets.
WNBC-TV’s Asa Aarons emceed our annual
Volunteer Recognition Event to thank our more than 3,600 volunteers
for their dedicated service.
We also announced the sale of our headquarters
building and an internal committee began the search for a new
building in which to house our headquarters.
JULY
In late July, we responded to a second-alarm
fire in the Bronx and assisted 27 adults and 10 children. Shortly
afterward, we received a call to go to another second-alarm fire on
West 192nd street, where we helped nine people. At the same time, we
received notice of a commercial second-alarm fire on West 181st
street and sent our responders out to assist. On the way, we were
notified of yet another fire - this time a third-alarm - at Jesup
Avenue in the Bronx, where more than 100 people had been evacuated
from the building. At this fire, we assisted 21 adults and six
children. All of these responses took place during a period of
approximately eight hours.
AUGUST
We worked with the city on its plans to prepare
for the Republican National Convention and we responded to the call
of the American Red Cross’s national office to aid the victims of
the devastating hurricanes in the Southeast. Many American Red
Cross in Greater New York employees and volunteers traveled south to
assist those affected and we helped raise funds in various ways,
including organizing a major event at Yankee Stadium.
The New York Times printed a letter to
the editor on preparedness from CEO Terry Bischoff.
SEPTEMBER
We created a new interactive CD-ROM titled
Together We Prepare New York to help families take the five
basic preparedness steps: make a plan, build a kit, get trained,
volunteer and
give blood. Together We Prepare New York is available on our
Web site at
www.nyredcross.org.
Together with the New York City Office of
Emergency Management, our partner in preparedness, we launched a
special series called Ready New York Nights, which brought
preparedness training to all five boroughs. We also worked with
other important partners including the City University of New York,
the Fire and Police Departments and the NY Department of the Aging.
These events were featured in Newsday, the New York
Daily News, WPIX-TV, NY1-TV, and other outlets
OCTOBER
We continued to work closely with the New York
City Fire Department. New York City Chief of Fire Safety Patrick
McNally talked about the important joint role of the Red Cross and
the FDNY in responding to eight fires a day to a group of special
Red Cross friends and supporters.
An agreement was reached with WellChoice
(formerly Empire Blue Cross/Blue Shield) to be the first corporation
to choose the American Red Cross in Greater New York for its
employee
giving campaign.
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