Partnering wih the NYC Office of Emergency Management, the Chapter launched a citywide newspaper campaign in May 2007 to build awareness of the need to prepare and to provide specific information about Go Bags and family communications plans.

The Red Cross created the Hometown Heroes Celebrity Portrait campaign to encourage volunteerism and highlight our diverse national volunteer corps. The ads feature celebrities and local volunteers. Four of the executions in the series spotlight volunteers with the American Red Cross in Greater New York. They represent the thousands of volunteers who “Do Great Things Every Day” to help New Yorkers prepare for and respond to emergencies.

Click on the video link to meet the New York Volunteers and members of the Red Cross Celebrity Cabinet.

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Through the generosity of the New York media community, American Red Cross in Greater New York “Give 100” messages are appearing on TV, radio, and in print and outdoor ad vehicles. They encourage all New Yorkers to give 100 or whatever they can—pennies, nickels, dollars, volunteer—to the local Red Cross. Here are the messages running on kiosks throughout New York City.

To mark our Centennial year, the American Red Cross in Greater New York launched a multimedia advertising campaign in the spring of 2005 to increase awareness of the local Chapter's programs and services. Through the generosity of the New York media community, ARC/GNY messages ran in magazines and newspapers and on radio and TV. They also appeared on office building elevators, on street kiosks, at airports, on banners in the Port Authority Bus Station and on mid-town avenues, and on jumbo electronic signs in Times Square.

Below is a sample of the Centennial campaign.